December 22, 2014 •Brian Watson
Digital marketing is here to stay. According to a recent Gartner report, businesses spend about 2.5% of revenue on digital media, a figure that is forecast to grow by 9% in 2015.
That’s good news for marketers, as digital sources often deliver better ROI than traditional channels. But it also presents a new challenge to navigate. Across-the-board digital spending increases are making it just that much more difficult - and expensive - to cut through online marketing clutter and get your message noticed by consumers.
One potential solution: think like a contrarian.
There’s no question that digital is an important part of a diversified marketing mix. But with businesses devoting a higher portion of marketing budgets to online sources, traditional marketing channels - like direct mail - are quickly becoming an attractive, underutilized way to efficiently reach customers.
View the infographic below to learn more about why direct mail marketing makes solid sense in an increasingly digital marketing world.
